Some of the most deceptively simple interview questions can be the hardest to answer well. Questions like “Why consulting?”, “Why our firm?”, and “Tell me about yourself” come early in the interview — and often shape how you're perceived for the rest of it.
This article helps you craft answers that are authentic, structured, and tailored — not generic or robotic.
1. “Why consulting?”
This is your chance to show clarity of purpose and enthusiasm for the work. Avoid vague clichés (“I like problem-solving”) and instead focus on your personal journey.
A strong answer typically includes:
- Exposure: How you discovered consulting
- Fit: What you enjoy about it
- Match: Why it aligns with your strengths and goals
“During my internship at a fintech startup, I worked with consultants on a market expansion project. I loved their structured approach to solving ambiguity — and realized it matched my strengths in analysis, communication, and collaboration. Consulting offers the variety, impact, and growth I’m looking for in my early career.”
2. “Why our firm?”
This is where many candidates fall flat with generic praise. Go beyond prestige — show you’ve done your homework. Good answers include:
- Specific programs, values, or projects (e.g., a social impact practice, mentorship program, or regional growth story)
- Personal connections: Mention conversations with employees and what stood out
- Culture fit: What excites you about their people and way of working
“After speaking with three consultants from your Madrid office, I was struck by how collaborative and down-to-earth they were. I’m particularly excited about your work with mobility clients and the chance to grow in a region that’s investing in smart infrastructure.”
3. “Tell me about yourself”
This is usually the first question in a fit interview. Your goal is to guide the interviewer through your story in 60–90 seconds and set up a smooth transition into the case or further questions.
Structure your answer like a mini-narrative:
- Past: Where you started
- Present: What you're doing now
- Future: Why you’re excited about consulting
“I studied Industrial Engineering in Chile, where I developed a strong foundation in problem-solving. After working in education and later in strategy at Mastercard, I realized I thrive in fast-paced, analytical environments. Now, I’m pursuing an MBA at IESE and excited to take the next step into consulting, where I can keep learning while making a tangible impact.”
4. Tips for Strong Motivation Answers
- Be specific, not generic: Mention real people, moments, or values.
- Link to your story: Connect your answer to your past experiences.
- Balance humility with confidence: Show readiness, not arrogance.
- Smile and sound excited: Energy matters more than you think.
Final Thoughts
These “simple” questions are often where offers are won or lost. They reveal whether you’ve reflected on your path and truly want to be there. With thoughtful structure and real conviction, your answers can make a lasting impression.
Your story is your superpower. Use it well.